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Pay-per-call is a new form of search marketing
in which ads are displayed along with a unique toll free
phone number that directs the call to the advertising merchants
phone. This makes it an appealing marketing opportunity
for millions of small-to-medium sized businesses that dont
have websites. Similar to pay per click advertising you
are required to bid on keywords for placement, however the
cost per phone call is much higher, currently averaging
between 6-8 dollars. This model also allows for indepth
tracking, reporting and campaign management.
Intelligence point has the expertise to help
you understand if this form of marketing is suitable for
your business and how it can be used to maximize your marketing
dollar. We can also setup your account, develop creatives
and manage your account effectively.
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